CONNECT WITH US
Growing up together, food was always personal for us. So, we wanted to create a place where people could eat food made the way it was for us when we were kids. Delicious, homemade, wholesome food made with love. We call it “food with roots”. Roots that are our history. And roots that respect and connect the community of farmers, employees, and customers who are a part of B.GOOD. So, we show customers how we make our food, what’s in it and where it comes from. We tell the story of our food through the real people who produce, raise, and then prepare it in our restaurants.
Now, our dream is a thriving business positioned in a restaurant category that is all our own. This book is a roadmap for how real people like you can share in the success B.GOOD offers by bringing food with roots to more people and communities.
If timing really is everything, then we’re at a pretty ideal spot in history right now.
Natural products represent the fastest growing food category. More than ever, consumers care about their health, their environment, & their role as socially responsible members of their community.
Those burgeoning consumer trends mean we’re sitting at the intersection of a major opportunity for a new category created around the concept of real food. And while the market may be under served and still in its infancy, it won’t be for long. There’s huge growth potential for a brand that fills that consumer demand. And that’s where B.GOOD comes in. We want to help you carry B.GOOD around the globe.
Our brand comes to life in our restaurant experience. Our restaurants are designed with core brand elements that convey and reinforce our real food mission. We enhance our open-kitchen format with natural wood, brick and steel finishes, farmer murals and portraits, chalkboards that connect sources to staff to community, and produce cases that display fresh, local seasonal real food.Our brand comes to life in our restaurant experience. Our restaurants are designed with core brand elements that convey and reinforce our real food mission. We enhance our open-kitchen format with natural wood, brick and steel finishes, farmer murals and portraits, chalkboards that connect sources to staff to community, and produce cases that display fresh, local seasonal real food.
Brand & Start-Up Training
The first training you will receive is on our brand & start-up program. You’ll learn everything there is to know about our brand & concept. Then, we’ll help you develop your store’s specific start-up plan by training you every step you’ll need to take before opening — from finding a location, to building the location, & to marketing your new b.good. We’ll be there through every aspect of your initial start-up phase.
8-week Comprehensive Training Program
We provide an in-depth, 8 week comprehensive training program in which you’ll learn every aspect of our business. You’ll learn each position in our restaurant & become proficient in every task. You’ll learn how to use our training program so you can effectively train your own team on our systems. By the 8th week, you’ll be running our training restaurant by yourself.
Opening Weeks
A team of b.good pros will arrive at your store before you open to help train your team & implement our systems. During the all-important first few weeks after opening, that b.good team will work alongside you to ensure that you are successfully executing our systems to deliver excellent food & service.
On-Going Support
We’ll provide on-going support to help you deal with challenges & make sure you are running the best most profitable b.good possible. We will provide frequent operational reviews & work together to improve your team, food, customer service and profitability.
Average Sales (company owned restaurants): $1,327,717
This is the average net sales of the 13 qualifying company owned restaurants operating for the period ending December 31, 2015 as stated in the B.GOOD Franchise, LLC 2016 Franchise Disclosure Document.
Average COGS (company owned restaurants): 31%
This is the average percent of net sales spent for all food, beverage and paper costs by the 13 qualifying company owned restaurants operating for the period ending December 31, 2015 as stated in the B.GOOD Franchise, LLC 2016 Franchise Disclosure Document.
Average Labor (company owned restaurants): 25.7%
This is the average percent of net sales spent for all labor costs by the 13 qualifying company owned restaurants operating for the period ending December 31, 2015 as stated in the B.GOOD Franchise, LLC 2016 Franchise Disclosure Document.*
Based on a typical 2,000 square foot B.GOOD.
Above all, we're looking for people who are passionate about serving food with roots, want to make money, and believe that they should love what they do. We want you if you're a leader who possesses entrepreneurial drive, lots of energy, and management experience. Ideally, candidates have restaurant and/or retail industry expertise, but character and attitude will also be the most important criteria when we evaluate franchise partners.
At this time, you should know that the initial investment in a B.GOOD restaurant ranges between $497,000 and $771,000 depending mostly upon size and condition of the real estate you choose. To qualify financially, you’ll need at least $150,000 in cash and a minimum net worth of $1M. If you’re excited about our restaurant but not sure you have the necessary financial assets, call anyway. We can discuss various financing methods and providers.
The financial performance information above is historic financial performance information concerning B.GOOD Restaurants that have been open for at least twelve months as of December 31, 2015
** Some restaurants have earned the amounts listed above. Your individual results may differ. There is no assurance that you will earn as much. These figures are not necessarily indicative of profits. Our actual results vary between Restaurants and we expect that they will vary from one franchisee to another franchisee. Your income and expenses will be affected by a variety of factors including, but not limited to: general economic and local market conditions; your lease payments or property value, the geographic location of your restaurant, visibility and signage of the restaurant; the demographic make-up of the trade area; interest rates; the amount of your capitalization’ the amount and terms of any financing; your restaurant management skills and experience, your business and management skills and experience; the strengths of your staff and the effectiveness of your marketing and sales efforts.
*** This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. For New York residents this advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. The franchisor B.GOOD FRANCHISE LLC is located at 278 Pearl Street, Malden, MA 02148.
65 Harristown Road, Suite 300
Glen Rock, NJ 07452
Tel: (201) 226-1130
