Franchise Articles

Oct 5, 2018

Don’t Be Afraid to Be Yourself

If you are one of the millions of Americans currently enthralled with the seemingly endless selection of talent competition-based reality shows on TV, then you have likely seen some pretty...
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Sep 24, 2018

Financing Options for a New Franchisee

A new franchisee can be funded by any combination of 3 methods: Self-Funding, Equity Financing and/or Debt Financing. In all cases, a new business owner will have to invest some of their own...
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Sep 20, 2018

Build Your Loyalty Pillar

In the most recent article, I built the case for why you should focus on Building Layers of Loyalty into all aspects of your franchise.  Short answer?  It’s the foundational Pillar and...
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Sep 12, 2018

Grand Opening Strategies that Pop

Selling a franchise is an exciting accomplishment for any franchisor. Yet what is even more exciting is actually seeing your hard work come to fruition when your franchisees open their doors for...
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Aug 9, 2018

Creating and Building a Better Brand

I cannot overestimate the importance of creating and maintaining a powerful brand identity which, in the minds of your customers, will conjure up an image of incomparable quality and simply...
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Jul 18, 2018

Evaluating Lead Generation Tactics

Finding the right mix for your franchise marketing efforts In the last decade or so, the franchise industry has experienced consistent, impressive growth. This is due largely to the...
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Upcoming Expos

Nov 1-3, 2018 Los Angeles, CA
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Franchise Expo West

Los Angeles Convention Center
Jan 24-26, 2019 Ft. Lauderdale, FL
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Franchise Expo South

Broward County Convention Center
May 30-Jun 1, 2019 New York, NY
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International Franchise Expo

The Javits Center