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ABOUT US

Our History

In 1916, Nathan Handwerker started his nickel hot dog stand on Coney Island, with a $300 loan and his wife’s secret recipe. At the time, he had no idea how famous those hot dogs would be. He had no idea that millions around the globe would tune in to see how many of those hot dogs could be consumed in 10 minutes, or that they would be available to consumers around the world in retail and restaurants.

Fast forward to 2020, 104 years later, and the start of a new decade and Nathan’s Famous is embarking on a new path. One that pays homage to its New York roots, and famous food, but changes everything you know about the brand.

Ou Mission

Globally, Nathan’s Famous serves guests the flavor of New York with our “memorable,” “craveable” and “Instagrammable” food, with a focus on health, hygiene, and safety.

We provide a best-in-class experience for our guests and employees, while delivering strong financial performance for our shareholders and franchisees.

Our Team

Our franchise business team has over 125 years of combined experience in the restaurant industry with a focus on development, marketing, and operations.  This expertise, combined with over 100 years of brand power and consumer loyalty, means each franchise partner is set up for success.

OUR Menu

For over 100 years, Nathan’s has been a celebrated restaurant brand, evolving to become synonymous with “The Flavor of New York” both here at home and around the world. While famous for its world-class hot dogs and signature crinkle-cut fries, Nathan’s menu goes far beyond the classics.

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RESTAURANT TYPES

In 2020, Nathan’s Famous unveiled a new store prototype styled after the modern New York City Loft with high ceilings and open spaces. The blending of old and new materials will give each restaurant a bit of historic charm while creating a modern, current experience.

The new store prototype is flexible and adaptable for sites both large and small, including both non-traditional and traditional locations, and is available for franchising immediately domestically and internationally.

Investment includes, among Others:

• Architectural/Permit Fees
• Construction
• Equipment, Smallwares & POS Systems
• Signage, Menu Boards & Graphics

FREE STANDING WITH DRIVE-THRU

2,000 to 3,000 SQ. FT. Full Menu.

Estimated Initial Investment: $441,000 to $1,100,000.

INLINE WITH DRIVE-THRU

1,700 to 2,500 SQ. FT. Full Menu.

Estimated Initial Investment: $277,000 to $660,000.

NATHAN’S EXPRESS

500 to 900 SQ. FT. Customizable Menu.

Estimated Initial Investment: $277,000 to $660,000.

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CRITERIA & PROCESS

When you invest in a Nathan’s franchised location, you benefit from over 100 years of brand power and consumer loyalty. With more than 200 restaurants in the USA and all over the world, the iconic power of the Nathan’s brand is ideal for traditional and non-traditional locations.

Offering modular designs for speed to market, retrofit packages to covert an existing location, as well as custom build, Nathan’s can fit into virtually any location. From kiosks and inline restaurants to freestanding units, we have a design that will fit your needs. Once the location is in place, the Nathan’s team brings unparalleled marketing, training, operations and field support to keep your restaurant up to date and supported.

Current geographic availability for franchised sites in all 50 U.S. states, Puerto Rico and many international markets. Ask your Nathan’s Famous Development Representative for details. Site Approval Package, including a proforma and break even, to be completed prior to awarding of site.

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INTERESTED IN MAKING YOUR OWN HISTORY

WITH NATHAN’S FAMOUS?