Taco Bell

Live Más is more than just a tagline; it’s a way of life at Taco Bell. Más is doing more and expecting more. Más is giving more. Más is living life and getting a little more out of every day. That’s the spirit that drove Glen Bell when he started Taco Bell in 1962, and that spirit lives at the heart of our fast food franchise organization today. We passionately serve food and create experiences that help people get a little more out of their day (and night).