5 compelling reasons to join a franchise
Franchising offers budding entrepreneurs the...
Modern consumers value honesty and transparency from the businesses they support, and for many, sustainability is a pressing concern. Franchises should consider their messaging, their vision and their progress along the route to a sustainable future and communicate this to their customers, bringing them along on the journey, enhancing their brand's reputation and ultimately securing consumer loyalty.
We have a collective responsibility to adapt to changing times and continually seek out ways to deliver our business in a sustainable manner. With environmental issues getting worse and inflation rates rising, there is no time like the present to invest in renewable energy sources and implement quick wins, reducing our reliance on fossil fuels, securing our energy future and satisfying the desires of our customers at the same time.
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5 quick wins for your business
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- Switch to renewable energy sources.
Consider switching from traditional energy sources to renewable varieties, such as solar energy. Installing solar panels on your business's roof is a simple way of securing your energy future and reducing your carbon emissions.
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- Look into green transportation.
If your vehicle fleet is aging, or you are approaching the end of your current lease program, consider switching to electric or hybrid vehicles or choose ones with better fuel efficiency. These will reduce your costs and produce fewer emissions.
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- Turn off unused appliances.
Turning off computers at the end of each working day is a simple way to reduce your business's energy usage and will also save you money. Investing in motion-activated lights can help you avoid accidentally leaving lights on after hours.
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- Eliminate single-use plastic.
Offer your products in recycled or recyclable packaging, such as bamboo, cardboard or glass, instead of plastic. Whether you are a food business or in the health and beauty industry, there are significant opportunities to appeal to a wider target demographic and improve your environmental credentials with this small move alone.
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- Incentivize your workforce.
Offer attractive incentives to your workforce to encourage them to embrace sustainable working practices. This may be in the form of rewarding those who walk or ride bikes to work with a free coffee on arrival, rolling out the best sustainability ideas company-wide, or publicly recognizing a sustainability champion of the month.
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However you choose to embrace sustainability in your business, you will feel good about knowing you're playing your part in tackling environmental issues, promoting economic growth and meeting the expectations of your consumers.
