Robert Stidham

Robert Stidham's Recent Articles

Apr 6, 2017

The ABCs of Franchise Sales

A quality process yields predictable results, that much we know. And, it’s no different in franchising. Every component of a franchise sales process is designed to fulfill a specific goal, the...

Feb 24, 2017

Franchisee or Independent Ownership: Weighing the...

For the ever-entrepreneurial potential business owner, a battle between owning your own small business or investing in an established franchise concept is one that’s waged for years. Of course,...

Dec 7, 2016

Franchise Sales: How-To and the Hardest "No" in...

Franchise sales sometimes appear easy — create a compelling value proposition, generate franchise leads, finalize some contracts, and deposit those big checks. Simple, right? In theory, sure -...

Oct 25, 2016

Traits of the Potential Franchise

The tried-and-true process of awarding your franchise Potential franchisees share a host of commonalities. They’re entrepreneurial in sprit, emotional by nature and are motivated by a...

Jun 21, 2016

Put Your Best Foot Forward at Your Next Franchise...

Franchise trade shows – they always seem to be right around the corner. Shows offer a prime opportunity to engage with some of the sharpest minds in the franchise community, learn about how your...

May 11, 2016

The Art of the Follow Up: 3 Reasons Why Timing Is...

When it comes to franchising sales, the only component more essential than lead generation is a solid follow-up strategy and process. After countless hours spent developing a candidate...

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