Elayne McClaine

Elayne P. Stanback-McClaine is Regional Director for the New Jersey Small Business Development Center at Rutgers New Brunswick.    She has been involved with the SBDC since 2005 in various roles such as Lead Client Counselor, Instructor, and Assistant Director.  She has extensive expertise in the areas of Business & Strategic Planning; Business Financial Management; Market Research; Business Valuation & Franchising.   She is a Certified Global Business Professional (CGBP), an Accredited Business Planning Advisor and a Certified GrowthWheel™ Advisor.

Prior to joining the SBDC, Ms. McClaine accomplished over 20 years of brand management--both domestically and globally—ranging from SMEs to Fortune 100 firms.  She also has extensive experience as a Business Broker and Management Consultant.

Elayne has an MBA-Finance from Regis University and a BA-Economics from Fordham University.

Phone:  848-445-8788

Elayne McClaine's Recent Articles


Jun 30, 2017

Franchising As The Second Act

Outplaced executives with skills in professional services have many choices for the second act of life’s career drama. They may retire. Or they may opt to serve as a social entrepreneur—making...
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Apr 19, 2017

The Ultimate Small Business Start-Up

Franchising could be viewed as the ultimate business startup—the business units are small enough to provide local goods and services yet large enough to provide efficiency and profitability. Most...
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Aug 15, 2016

Beyond the Franchise Training Manual

Franchisors offer extensive training system-- Product knowledge, Operations, Accounting, and Marketing.  Everything you need to know about their franchise system is fused into a formal training...
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May 23, 2016

Small Business Expansion through Global...

Many established businesses often reach a plateau in their business cycle where they must contemplate future growth.   You’re competing with the same domestic brands and experiencing less...
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Feb 8, 2016

Lean Growth Through Franchising

The attraction of franchising as a method of company growth is that a proven track record, validated learning and measured results can maximize value and minimize risk. The basic principles of...
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Upcoming Expos

Jan 24-26, 2019 Ft. Lauderdale, FL
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Franchise Expo South

Broward County Convention Center
May 30-Jun 1, 2019 New York, NY
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International Franchise Expo

The Javits Center
Sep 13-14, 2019 Rosemont, IL
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Franchise Expo Midwest

Donald E. Stephens Convention Center