Matthew Jonas is the president of TopFire Media, an award winning integrated public relations and digital marketing agency specializing in franchise marketing and consumer branding. Together with the leaders of iFranchise Group, Jonas established TopFire Media to provide a strategic and synchronized method for digital marketing in the franchise industry. As a digital marketing strategist with more than a decade of in-depth experience in SEO and PPC, social media publishing, conversion based marketing, inbound marketing, sales management, and online lead generation, Jonas has built a career dedicated to delivering an integrated marketing approach that achieves client success and long-term relationships.
Matthew Jonas
Apr 14, 2020
With today’s “new normal” impacting every aspect of businesses and our lives, ensuring your franchise development website is as effective as it can be is more critical than ever. Implementing...
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Feb 26, 2020
It’s like the icing on a cake, the rewarded extra mile or bonus episode after your favorite series has ended. Downloadable content can be that good, that special and that effective to the...
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Nov 14, 2019
Take any subject matter and you will find the mildly interested and the obsessed, and a few individuals in between. There are those interested in history, and then there are historians, or we...
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Sep 27, 2019
Digital Marketing: Three Key Elements to Consider When Marketing to a Buyer for Your Franchise Concept
Those of us who work in the franchise digital marketing industry understand that what...
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Jul 25, 2019
Old school PR pitching best practices aren’t gone, they’re just in transition. A phone call or a drafted press release used to be one way to introduce your brand or your franchise opportunity to...
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May 29, 2019
Overview: Setting the Stage for Solid Digital Marketing Strategies for Your Franchise Business
Perhaps the most critical phase of any franchise digital marketing strategy is understanding...
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Apr 2, 2019
New trends in digital marketing move as quickly as the internet itself, constantly evolving in creative ways to capture more leads, from more targets, in more places. As we round into the second...
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Jan 23, 2019
Social listening has become an important component of franchise marketing. Why? There is much to be learned about our target audiences through their social media behavior. Each social media...
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Dec 11, 2018
As high-tech as our world is, there seems to be a societal need to not get lost in the digital realm of it all. Behind every click, post, and search, is a person trying to connect with another...
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Oct 2, 2018
Picture this: your franchise is up and running, you’ve got franchisees and a great franchise marketing plan to get them started. Congratulations! You’re well on your way. But odds are, like many...
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Sep 12, 2018
Selling a franchise is an exciting accomplishment for any franchisor. Yet what is even more exciting is actually seeing your hard work come to fruition when your franchisees open their doors for...
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Jul 18, 2018
Finding the right mix for your franchise marketing efforts
In the last decade or so, the franchise industry has experienced consistent, impressive growth. This is due largely to the...
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Apr 18, 2018
As new technologies and marketing channels emerge and consumer demographics, tastes and values evolve, it’s vital for franchise businesses to stay aware of current marketing trends. Especially...
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Feb 15, 2018
In 2012, 40.7 million viewers tuned in to watch the opening ceremony of the London Olympics. For the athletes who achieved gold, securing first place meant more than envisioning a gold medal...
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Dec 15, 2017
Some of the most impactful and memorable marketing strategies have little to do with the product being offered, and everything to do with the story behind it. Franchise marketing can be...
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