Jeff is founder and CEO of FranchiseGrade.com.
Jeff has been involved in the franchise industry for over 15 years, as a franchisee, President of a Franchisee Association and founder of FranchiseGrade.com. Jeff built FranchiseGrade.com to provide prospective franchisees an independent resource to benchmark and compare franchise investment risk. He believes that any franchise is an investment first and foremost and the most important aspect of a franchise is the ROI for a franchisee investor.
After years of research, FranchiseGrade.com is the #1 market research company in franchising. It’s data and research shows that 35,000 franchise outlets are opened and $25 billion invested each year into franchising – but there are less than 5,000 outlets of net growth each year. Jeff believes that franchisees need to better focus on a franchise investment’s ROI and not it’s consumer appeal.