After spending 20 years in the corporate world, Digital Doc franchisee Robert McCabe saw an opportunity in the growing industry of electronics repair and sales. After numerous visits to a repair shop with his daughters, frequent breakers of their electronic devices, he realized this industry might be something lasting to be a part of. Digital Doc welcomed McCabe to the team in Summer 2016 and McCabe has been successfully growing his business since then at his location in Leawood, KS.
Making the decision to join the Digital Doc team wasn’t an easy one, especially with the proliferation of repair franchise businesses. McCabe desired a franchisor with deep industry knowledge, operational expertise and ongoing marketing support. After a great deal of research, he realized Digital Doc was a perfect choice. McCabe was confident he would be provided the resources needed to grow and sustain a strong and profitable business.
As a business owner, McCabe knows the importance of his Digital Doc being a trusted part of the community. With that in mind, Digital Doc joined the Leawood Chamber of Commerce, which would provide him access to many potential customers. McCabe and his team have also connected with senior living centers and schools, providing technology sessions and discount repairs. These opportunities continue to build the positive reputation Digital Doc strives to uphold.
“It always feels good when we can exceed a customer’s expectations,” said McCabe. ‘People are used to having their electronic devices at the ready, as it holds the contacts, communications, and pictures they depend on daily. It is great when we can turn around a repair quickly and the customer leaves relieved and with a smile on their face.’
Not only are the customers’ positive experiences rewarding for McCabe, watching his employees succeed has been especially fulfilling. Technical skills are honed through ongoing corporate training that ensures technicians are up to date on the latest devices and how to repair them. In addition, the daily interactions with customers build long term, quality service and sales skills. Customers trust our technicians to handle their devices with care and offer the best possible solutions. The thorough training and excellent customer service is what McCabe sees as a strong advantage Digital Doc has above some of their big-box competitors. Electronic devices are also repaired in-house, many of which take an hour or less to complete.
McCabe sees a bright future at his Leawood Digital Doc location. Its success could provide the opportunity to expand the repair and sales business in the area. Opening more locations in the area will allow Digital Doc to support the community in a time when technology has become an importance in everyday life. McCabe’s advice to future business owners is simple - take the time to research and determine what you are looking for in life.
“Really think about what you like to do and what you want to be doing a few years down the road,” said McCabe. ‘Think about the benefits of building your own business. The thought of building something that was not there until you built it is rewarding in itself.’
