Rob Lancit

Rob got his first taste of franchising back in 1995 where he led the franchise division for a technology start-up. This led to his direct and active involvement with the IFA, and attendance at several US Trade Missions to Australia, New Zealand, Singapore, the United Kingdom and Italy.

During this period Rob worked with several top US Franchise systems, learning the ropes and discovering the pitfalls American franchise systems invariably stumbled into while attempting to develop Canadian versions of their US models.

In 2000 Rob launched FranTech Media, a franchise development firm with the express intention of assisting US franchisors expanding into the Canadian marketplace.

Then, in 2001 Rob perceived a need in the marketplace for a web portal geared towards franchising opportunities in Canada – BeTheBoss (www.betheboss.ca) was the result. Which grew to be the largest and most respected franchise directory in the country, which he sold in 2015.

He brings a wealth of knowledge in understanding today’s technological challenge’s and is able to bridge the gap between business development and technology. In doing he is able to take online franchise directories to new heights all while ensuring the success of each site.