How to forge a strong franchisor-franchisee relationship

The relationship between a franchisor and their franchisees must be one of mutual trust and respect. Without these two important factors, it will not be possible to derive a successful partnership. Often, these relationships are forged during the onboarding process and continually developed throughout the many years spent working together for the benefit of the brand. However, there are some ways that this relationship-building can be expedited and a stronger relationship can be built.

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Ways to build a strong working relationship

Here's a look at the best ways to accomplish this.

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Honest and regular communication

Communication is the backbone of any relationship. Franchisors must deliver timely, consistent and honest information to their franchisees regarding all aspects of the business's operations, strategies and goals. They must also create an environment in which their franchisees feel safe to ask questions, voice concerns and seek help. Although it is often easiest to build these relationships face-to-face, it is very possible to communicate effectively through digital mediums such as emails and video conferences.

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Comprehensive and ongoing training

Many franchisors make the mistake of only providing their franchisees with training during their onboarding phase. However, times change, systems change, strategies change, and people change. For this reason, training should be regular, targeted and ongoing throughout the duration of the business relationship. Franchisors should be prepared to offer continuous support to their franchisees, and their franchisees should not be afraid to ask for it.

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Mutual respect

A franchisor is the brainchild behind a brand, but for the brand to ultimately be successful, franchisees must be free to operate the business as their own. Micromanaging franchisees can create unnecessary tension and adversely impact their ability to operate effectively within their local market. Instead, franchisors should aim to walk a fine line between maintaining brand standards and allowing their franchisees the flexibility and trust to operate independently in their day-to-day operations.

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Accountability

Part of trusting franchisees to operate independently is holding them accountable for their actions. Both parties must deliver on their promises in order to trust each other. Franchisors must provide the support, guidance and supply chain that they have promised, while franchisees must uphold the brand standards, abide by their franchise agreement and actively contribute to the brand's success.

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Celebrate success

Finally, celebrating success is a major step in forging and maintaining a strong franchisor-franchisee relationship. When milestones are achieved or problems are overcome, celebrating is a great way of creating a sense of community and motivating all parties toward greater success.

By investing in relationship-building, it is possible for the franchisor-franchisee relationship to become a driving force in the ultimate success of the franchise operation.