Matthew Jonas is the president of TopFire Media, an award winning integrated public relations and digital marketing agency specializing in franchise marketing and consumer branding. Together with the leaders of iFranchise Group, Jonas established TopFire Media to provide a strategic and synchronized method for digital marketing in the franchise industry. As a digital marketing strategist with more than a decade of in-depth experience in SEO and PPC, social media publishing, conversion based marketing, inbound marketing, sales management, and online lead generation, Jonas has built a career dedicated to delivering an integrated marketing approach that achieves client success and long-term relationships.
Matthew Jonas
Nov 8, 2017
There’s little doubt that a well-messaged and sustained public relations campaign can do wonders for a company’s brand awareness and reputation. It doesn’t matter if that campaign is for a...
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Sep 15, 2017
Not many people have the gall to turn down a $40,000 check. But, that’s a reality for America’s franchisors. More often than not, franchise brands are forced to close the door on a prospective...
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Jul 21, 2017
Marketing is, if nothing else, a fine balancing act of allocating resources and budget across seemingly endless channels to effectively reach an audience. So, determining a media mix that reaches...
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May 19, 2017
There’s little doubt that a well-messaged and sustained public relations campaign can do wonders for franchise validation. While not a traditional “lead-driver” for franchise sales, the benefits...
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May 3, 2017
Whether it’s staying connected with old colleagues, utilizing professional development resources, or even job searching, there’s no doubt in the power of the world’s largest professional social...
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Mar 24, 2017
While marketers encounter a number of ineffective practices on Facebook, Twitter and the like, social media – when done right – can have a profound impact on franchise lead generation. In order...
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Mar 2, 2017
Quality SEO is one of the most critical tools a franchise can use to impact lead generation. One component in particular, link building, or the process of acquiring hyperlinks from other...
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Jan 26, 2017
“Titanic” launched Rose’s and Jack’s iconic love story into box-office record books; Puff Daddy’s "Can't Nobody Hold Me Down" reached No. 5 on Billboard’s Top 100; Beanie Babies were the hottest...
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