Marketing your franchise in 2025
As we gear up for another year, it is important to...
As we gear up for another year, it is important to consider how you will communicate with your customer base and promote your business and its products and services. You may wish to push for growth or just focus on improving the quality of what you already do. Perhaps your business is a little cash-strapped, and you'll be looking for ways to economize and do more with what you have?
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What do you want to achieve?
Before you plan your marketing campaign, you must determine what you want it to achieve, as this will influence how much you spend on it and how aggressively you push it. Take time to speak to your franchisor and others within your franchise network to compare ideas, and remember that the key to franchising is brand consistency. Therefore, if your ideas are radically different from those of others within your organization, you may need to shelve them and adopt a more cohesive approach.
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How to market your business
Consider both virtual marketing and physical brand building. This means you should think about ways you can interact and promote your business online and in person. For example, in the virtual realm, you could run television or radio ads, promote your business via social media, or partner with an influencer to expand your reach.
In terms of physical brand building, you may wish to attend conferences and networking events focused on your specialty area, participate in local events, and use promotional merchandise to build brand awareness and reach new customers.
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Top tips to remember
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Be consistent
As with all franchising promotions, consistency is the key as customers value the comfort of knowing that your business will provide the same products and services as others within your network. Try not to surprise them with something new or flashy that is inconsistent with the brand's messaging and values, as this will disorient and confuse them.
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Be honest
Do not promise anything that you cannot deliver. Be mindful of your available resources when planning your marketing campaign and ensure that you can source adequate stock levels, staff your business correctly, and make a profit.
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Make it fun
Even if your message is serious, be conscious of the language that you use because you want to attract customers, not scare them. Use an appropriate medium to spread your message to ensure it is received by your target demographic, and make sure to include a clear call to action so they know how you would like them to react.
By thinking about your marketing for 2025 now, you will be well-placed to start the New Year refreshed and ready to make it your best year yet.
