A franchise business consultant for more than 30 years, Mark
Siebert is the founder of the iFranchise Group and author of
Franchise Your Business: The Guide to Employing the Greatest Growth
Strategy Ever (Entrepreneur Press), as well as the author of
numerous articles on franchising. He has worked with hundreds of
franchisors from a variety of industries. His expertise is in
evaluating companies for franchisability, structuring franchise
offerings and developing franchise programs. During his career,
Siebert has personally assisted over 30 Fortune 2000 companies and
over 500 startup-franchisors.
The iFranchise Group’s consulting services for both emerging
and established franchisors have earned the firm international
renown. With more than 500 years of collective expertise in
franchise strategy, operations, marketing, and sales, Siebert and
his team of franchise consultants have worked with many of the
nation's top franchises.
He holds a B.S. in Advertising and an M.B.A. from Northern
Illinois University, and has taught undergraduate and post-graduate
courses in business and in franchising at several Chicago-area
universities.
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Mark Siebert's Recent Articles
May 12, 2017
Many lessons can be learned from John Lee Hancock’s “The Founder,” but perhaps none more important than the lesson of quality control and consistency as the foundation of franchise success. In...
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Mar 10, 2017
Franchising is perhaps the world’s most powerful growth vehicle. Of course, the engine of that vehicle depends highly on a number of factors, especially the traits of your business and the...
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Dec 21, 2016
Communication is the key element in the ever-growing relationship between franchisor and franchisee. Whether it’s a franchisor interested in increasing franchisee revenues, or a franchisee hoping...
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Nov 1, 2016
Every year, new companies emerge that believe they have the perfect idea or product that could set the world on fire, and bet big on themselves to open hundreds of locations seemingly...
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Jul 5, 2016
According to a recent global survey conducted by the International Franchise Association on behalf of the World Franchise Council, “the penetration rate for...
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May 14, 2016
Any franchise brand knows that training isn’t always a smooth flight. The lessons taught during training and ongoing support need to be passed along – via the franchisee and his or her managers...
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Mar 10, 2016
“If you don’t k now where you are going, any road will get you there.” -- Lewis Carroll
You’re a franchisor who has had a number of units you want sold by the end of next year in your head...
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Jan 4, 2016
Use your resources wisely by choosing the right show and the right team.
Generating franchise leads might feel like rocket science to most franchisors – as a lack of resources forces them...
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