The wedding and romance industry is showing no signs of stopping, with a little over 2 million people in the US getting married each year, as reported by the Centers for Disease Control and Protection (https://www.cdc.gov/nchs/fastats/marriage-divorce.htm). On top of that, the wedding industry itself is worth about $72 billion and still growing steadily, according to IBISWorld (https://www.ibisworld.com/industry/default.aspx?indid=2008). Travel brand Cruise One/Dream Vacations is moving to tap into this exciting space by offering resources to franchisees who specialize in the wedding market, and their latest offering is a partnership with the David's Bridal chain, which has more than 320 locations across the country.
Brand Network Engagement and Performance General Manager Drew Daly noted that David's serves close to 60 percent of all brides nationwide, making this a great opportunity for brand franchise business owners to expand their customer bases. Travel agents do play a role in many life events, such as honeymoons, noted Daly, who also added that this program could extend beyond weddings and into proms and milestone birthday events.
Program participants will be able to access David's Bridal customers via multiple channels, including an opportunity for agents to meet with brides before or after dressing fittings and the ability to join in on store events. CruiseOne/Dream Vacations has also arranged a promotion deal with vendors exclusively for this partnership, and participants will receive branded kits along with customizable media and promotional materials for store use.
The partnership with David's Bridal is just one part of the wedding and romance resources that are available to this home-based travel brand's franchisees. Previously, the travel company kicked off a partnership with Honeymoon Wishes, an online and full-service gift registry for honeymooners that makes it easier for agents to book all aspects of a client's honeymoon trip, including their excursions and travel arrangements. Franchisees of this brand also have to ability to create group registration websites, a tool that allows them to customize professional group event sites that display payment schedules, amenity choices, itineraries and more.
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Franchise opportunities are available
Cruise One and Dream Vacations are leading travel brands worldwide and recognized industry leaders. The fee for these franchise opportunities is $9,800, but those who qualify for the brand's financing may pay as little as $3,500 down to start their travel business.
