Dr. Ray Wisniewski, is the CEO of NutriMost Wellness & Weight Loss. He is a well-respected Chiropractor who has been in private practice for 35 years after graduating Magna Cum Laude from Palmer Chiropractic University. Dr. Wisniewski is a popular speaker within the Chiropractic profession. His Chiropractic practice was known to be one of the highest volume practices in the country. He was the co-founder of a successful Chiropractic management company, Peak Performance. Dr. Wisniewski is well known for his knowledge and understanding of physiological systems of the body and his ability to integrate some of the most complex processes and to simplify these concepts into powerful and easily understood messages. His ability to create algorithms based on established research and his clinical experience along with his experience as a practice management consultant has led NutriMost Wellness & Weight Loss into becoming a world-class franchise in a short period of time.
1. Tell us about the NutriMost Wellness & Weight Loss concept.
NutriMost Wellness & Weight Loss is truly a unique concept regarding how it operates in the enormously large Wellness & Weight Loss industry. We believe that NutriMost is the most innovative wellness and weight loss company because of the use of our proprietary technology, known as NutriMost Intelligence, which is utilized to construct personalized programs that help people lose weight and/or live better, healthier lives. NutriMost helps solve the nations obesity epidemic with a successful weight loss program that delivers personalized and reliable results that are easy to follow, use professional guidance as well as high quality, professional grade nutritional products. NutriMost two primary product offerings are the NutriMost Weight Loss Program and the NutriMost Forever Program, which is our wellness program. Both of these programs offer the same spectacular result of creating your MOST beautiful healthy life. NutriMost Programs are entirely customized for each individual’s unique requirements and focuses on education, personalized food lists and personalized supplement plans, along with exceptional client support.
In addition to these programs, we offer a full line of all-natural supplements, as well as, bath, body and personal care products.
Our business concept is also very unique, for every product offering and communication is parlayed into developing and establishing a long-term life-long business relationship with each and every client.
The front of each NutriMost storefront is a health & wellness store in which we highlight our nutritional and personal care products in addition to the weight loss program. Our nutritional products are very high quality, professional products which are easily distinguished from other competing products because unlike over 97% of all products on the market, NutriMost products are excipient-free. Our trained and educated staff is adept in the ability not only to distinguish the difference between our products and all other products, but also to effectively guide the client to the NutriMost Forever program.
The NutriMost Weight Loss program is our easiest program to market and sell and is also our highest profit margin. Once the client finishes the weight loss program and typically has experienced exceptional results, the clients seamlessly look forward to beginning the NutriMost Forever program since they have the trust and faith in NutriMost Intelligence and with our office and staff. The NutriMost Forever program is a membership program which encourages frequent product sales and is a more recurrent subscription model. All programs and communications are interrelated and are easy to seamlessly progress to the next program.
Because of the results of our programs, we have something that every brand wants… A community of die-hard warrior followers who go out of their way to tell others about NutriMost. This is due to such a strong emotional connection associated with our clients’ success and their happiness and pride in themselves and their achievements. They call themselves the “NutriMosters” and social media has propelled this movement in a very big way. Our clients are literally walking / talking billboards for NutriMost. I believe our concept and business model is second to none which is one of the reasons that NutriMost Wellness & Weight Loss has exploded in growth in such a short period of time.
2. How and when did you become involved with NutriMost Wellness & Weight Loss?
With nearly 35 years’ clinical experience as a Chiropractor, natural health and wellness practitioner, I utilized my combined knowledge in natural health and nutrition to create NutriMost in 2007. NutriMost Wellness & Weight Loss is the culmination of those 35 years of clinical experience, an endless amount of research, time, energy and effort along with many years of focused sleepless nights in the pursuit of my mission, with the result being the fulfillment of a dream that allows for NutriMost proprietary technology to help transform peoples lives.
3. What was your background prior to joining NutriMost Wellness & Weight Loss?
I was born and raised in Pittsburgh, attended the University of Pittsburgh and Palmer Chiropractic University in Davenport, Iowa. After graduating Magna Cum Laude in 1982, I returned to Pittsburgh and started my Chiropractic practice in the same town I was born and raised.
I developed one of the highest volume Chiropractic practices in the country, primarily due to the exceptional office dynamics, office promotion, marketing, communication skills and business development. I then shared and helped transfer this knowledge to my colleagues by cofounding a practice management company for Chiropractors called Peak Performance of P&B. Although no statistics are kept among the various practice management companies, we believe that the Chiropractors utilizing Peak Performance practice management were the highest volume and most successful Chiropractors as a group within our profession, for we were not aware of any other group which had a higher median patient volume. Many of the most successful Chiropractors in the country had been clients of Peak Performance of P&B.
As a highly respected Chiropractor among my colleagues, I was often sought after as a speaker at many Chiropractic professional conferences, not only because of my content but also because of the dynamic method in which I delivered this information.
In 2007, I created the concept of NutriMost, but it wasn’t until 2013 when I further developed the entire system and processes that delivered great results and then combined this with the office dynamics, packaging, promotion, branding, communications and business development skills that created one of the highest volume Chiropractic offices in the country. Because of the way in which we have successfully integrated these skills and combined the unique practice management of a high volume practice with advanced technology, weight loss, wellness, nutrition & integrative systems with great marketing and skilled communications... The result is the ability to deliver consistent results across the country.
I first introduced this program and offered the NutriMost programs to a few colleagues who were my friends and they quickly referred many of their colleagues which created a huge demand. In July of 2014 we began franchising NutriMost and within 1 year we had over 100 franchise locations. In less than a year later, in 2015, we paused accepting new franchisees while we dramatically built the infrastructure to support our growth while we create a world-class franchise and brand.
We have spent the time, energy and resources to build an amazing infrastructure, team and technology that we believe is truly unsurpassed and as of March, 2017 I am proud to say that we have now began accepting applications for new franchisees.
4. What are some of the advantages in being a NutriMost Wellness & Weight Loss franchisee?
I believe the greatest advantage of becoming a NutriMost Wellness & Weight Loss franchisee is that our franchisees believe with extreme certainty that they have the best tools to deliver amazing results in the wellness & weight loss space. We give each franchisee the tools, the support, the education, the marketing / advertising and the guidance to achieve success. At NutriMost, we give you all of the tools and guidance for solving one of the nation’s worst problems (obesity), which is epidemic in this country. This gives you an amazing advantage for success, especially when the NutriMost program works so well, gives the franchisee so much satisfaction and joy while at the same time producing very large profit margins.
5. Who is your ideal franchisee?
The ideal franchisee is a person who has a mindset to help people and is on a mission to transform their community, but has the business sense and organizational skills to successfully deliver the proven process exactly as it was designed.
6. Tell us a little about the Wellness & Weight Loss Market?
The wellness, weight loss, nutrition and healthy eating market is a $277 Billion industry. Since 1980 the percentage of obesity continues to skyrocket at an alarming rate. In 1980 the obesity rate was less than 14%; but today that number has risen to over 30% with a few states exhibiting obesity rates over 40%. There has been some polling data that indicates that as much as 80% of the United States population feels that they are overweight and would like to do something about it. Whether weight loss or wellness, the vast majority of individuals would like to either regain, retain or maintain great health. I believe that NutriMost Wellness & Weight Loss as a company has done a better job of utilizing various tools and technology to address this growing market than any other program.
7. What are some of the greatest lessons you’ve learned in growing this franchise?
You need to have a solution that people want for a problem that affects a large number of people. You then need systems that can be taught and duplicated and you need to develop an amazing infrastructure to support the franchise network. This infrastructure allows us to deliver the processes and protocols in a way that the franchisee and their team can duplicate and then yield successful results. When systems can be easily replicated, the successful implementation can create an enormous impact in people’s lives.
8. Do you have a mentor and is their someone you use for inspiration?
As I have seen patients/clients over the years and while developing the NutriMost Wellness & Weight Loss programs, I am always cognizant of the fact that I have been able to do what I do because of the giants that have come before me in the fields of nutrition, health and life sciences. Of the many scientists and researchers that have come before me, many of them selfless and nameless, I am so honored and grateful for their contributions. Out of the numerous people who have helped shape my life and have given me inspiration, 2 of those people that have had an influence on me are Albert Einstein and BJ Palmer, who was the developer of Chiropractic. BJ Palmer used to say that you never know how far reaching something that you may think, say or do today will affect the lives of millions of people tomorrow. He believed that helping one person although a small act, is a huge thing for that one person, when we multiply that action, it can affect and transform our community, state and nation. I have accepted this concept as part of my mission to touch more people, to affect more lives and to have an impact on as many people as possible.
Albert Einstein stated that problems cannot be solved at the same level of thinking that they were created. I realized that as a nation, according to the statistics over the past 35 years, has not been working regarding obesity and wellness. In fact, our solutions seem to have beget more problems. The current level of thinking is actually not part of the solution but a part of the problem. NutriMost Wellness & Weight Loss has been revolutionary not just in its technology but also in its approach. It is quite obvious by the reviews and the client success as well as, the amazing growth of the NutriMost Wellness & Weight Loss franchise, that NutriMost Wellness & Weight Loss has been way ahead of the “game” and has been operating at a higher level of thinking to assist the country in solving the weight loss and wellness dilemma. I truly believe that the NutriMost Wellness & Weight Loss program is absolutely revolutionizing both wellness and weight loss.
9. What advice do you have for someone looking to acquire a Franchise?
I believe that a franchisee should acquire a franchise that involves a field that they love. The great thing about our franchisees is that they all want to help people. When you absolutely love what you do it isn’t work. It is so inspiring to see people’s lives changed. The majority of our day is spent listening to the amazing success stories of our clients as we then “high five” them and congratulate them on their success and let them know how proud we are of them. It is such a phenomenally positive experience that super charges our day. There is nothing more rewarding than giving people what they want and watching them happily and excitedly attain their goals. You should always strive to be a part of something that makes both your clients and yourself feel spectacular.
10. In your opinion, why do you think that NutriMost Wellness & Weight Loss would be a great opportunity for someone?
I believe that there really isn’t a better industry to have a franchise than the Wellness and Weight Loss industry and within that space, I believe that NutriMost Wellness & Weight Loss is by far the best opportunity in that industry. NutriMost Wellness & Weight Loss is truly about creating your MOST Beautiful Healthy Life!! The wonderful thing about a NutriMost Wellness and Weight Loss franchise is the fact that unlike nearly every other business that must rely on their clients to speak up to others to refer their business… With NutriMost Wellness & Weight Loss, your clients are literally walking talking billboards. It is extremely common and very frequent that other people will come up to your clients and express to them how great they look and ask them how did they did it. The growth and dynamics of a NutriMost Wellness & Weight Loss franchise is so uniquely different and so fun and satisfying as you watch your clients’ transformations. I personally can’t even imagine a more rewarding franchise which is most likely why NutriMost Wellness & Weight Loss has experienced such rapid growth and quickly became one of the largest wellness & weight loss franchises in the country.
NutriMost has so much more to offer than the other companies in the wellness & weight loss space, starting with our proprietary technology to determine precisely what foods to eat, the precise nutritional supplements to meet your body’s requirements, the breakthrough nutritional products that are unique to NutriMost and were created specifically for NutriMost, the technology to monitor and assist the client along their journey, as well as, the numerous technologies to assist the franchisee in their success. When we combine all of these technologies with the office dynamics, packaging, promotion, branding, communications and business development skills developed over the past 35 years to create one of the highest volume solo practitioner offices in the country, the result is an extraordinary opportunity to be a part of one of the largest and fastest growing franchises within the wellness & weight loss space.
I would recommend that any person who truly wants to help people and to have an impact on their clients lives as well as an impact in the community and that is either a healthcare professional or are willing to hire a healthcare professional, should seriously review the NutriMost Wellness & Weight Loss franchise opportunity.
