Franchise opportunity for women with children

It is a fact of life that the gender pay gap still exists, with women who have children being unfairly penalized in the workplace for their decision to raise a family. Businesses have long recognized that women are the ultimate multi-taskers and their high levels of emotional intelligence enable them to effectively lead teams, make difficult decisions and ultimately achieve business goals. So why do they continue to penalize them for bringing the next generation into the world?

Here are some statistics to consider:

There are currently more than 12 million small businesses in the US that are owned by women, generating $2.1 trillion in annual revenue and employing more than 10 million people [1].

Female employees working full-time all year round are still being paid only 84% of what their male equivalents receive for the same role, function and responsibilities [2].

It is unclear exactly what continues to drive the gender pay gap, but many believe it is due to women taking on a primary caregiver role for their family, resulting in them having to take lower-paying jobs to achieve greater flexibility or reducing their hours to accommodate childcare responsibilities [3].

Why franchising suits women with children

As an employee, you are bound by your terms and conditions, required to work specified hours, and produce your output. As a result, you may find it difficult to move up the company structure, expand your role, or increase your earnings.

In franchising, you are your own boss. You can set your own hours and work in a way that suits your lifestyle and availability. If you take on employees, there is always the option of delegating tasks to them that you cannot achieve during your available working hours. There are many franchises that are well suited to women with children, allowing you to work flexibly with no cap on earnings.

Many franchises do not require you to take on a physical location. They may be home-based businesses such as accounting, dog grooming or consulting, where you work from home at a time that suits you, either engaging with your clients over the internet or in person when they drop off and collect their pet. They may be vending machine businesses where you travel to the vending machine location to restock or repair it, or they could involve beauty or fitness franchises where your customers come to you or you travel to them.

In short, franchising offers talented female leaders the opportunity to regain control of their career, eradicate the unfair pay gap, earn a good living in a job they love, and balance the needs of their family against the needs of their business.

Resources:

[1] https://advocacy.sba.gov/2024/03/12/facts-about-small-business-women-ownership-statistics-2024/

[2] http://blog.dol.gov/2024/03/12/what-you-need-to-know-about-the-gender-wage-gap#:~:text=On%20average%2C%20women%20working%20full,full%2Dtime%20made%20in%202023.

[3]