Marketing your franchise in 2025
As we gear up for another year, it is important to...
There are many reasons a seasonal franchise can be an incredible opportunity for entrepreneurs. If you are looking to join a brand that fits with your time, capital and interests, don't discount a seasonal franchise.
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Benefits of joining a seasonal franchise
Here is a look at some of the top benefits of joining a seasonal franchise.
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Ideal second job
If you already have a seasonal job and want to supplement your income, joining a franchise that is busy at another time of the year can help you maintain cash flow year-round. If you already have a stable job but you are not passionate about it, running a seasonal franchise as a side hustle can help you to stay motivated while also raising extra funds.
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Fund your free time
If you have personal aspirations that cannot be satisfied when you are tied to a full-time, year-round role in a traditional job, joining a seasonal franchise can allow you to earn an income for part of the year that can tide you over for the rest of the year, allowing you to pursue your interests or education or to prepare for a long-term future career.
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Fewer expenses
Seasonal franchises are businesses that are only busy for specific parts of the year. Because you can forecast with high levels of accuracy when these periods will be, it is easier to budget for them, plan your marketing campaigns and benefit from off-season bulk buys where appropriate. Seasonal franchises are usually cheaper to join and have lower royalty payments, so they can be an excellent stepping stone to a fulfilling career in franchising.
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Less commitment to employees
Seasonal franchises tend to attract seasonal employees who may change every year. Many seasonal franchises employ foreign travelers or college students during their breaks from school, giving them valuable workplace experience and reaping the benefits of short-term contracts, such as simpler tax reporting and increased retention. Some franchisees may be lucky enough to secure the same seasonal workers year after year, in which case establishing and building a productive relationship can see the business truly flourish.
Ultimately, finding the right franchise requires you to consider a number of factors. If seasonal franchising seems to be a good fit for your availability, affordability and lifestyle, there are plenty of franchises to choose from. When you find the right business, you will enjoy being your own boss and working during the season that best suits your needs.