Celebrate small businesses
More than 33 million US businesses are registered as...
Your business's success rides upon its reputation. At least once a year, it is recommended that you take stock and assess your business's image so you can identify ways of strengthening it. Although you may be happy with performance and your franchisees are enjoying the ride, there are always things you can do to be better. When there is the potential to make more money, it would be a missed opportunity not to invest some time in this area.
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Refine your branding
Your franchise is known for its logo and slogan, so you shouldn't change them on a whim, but do take the time to check that your website works effectively on both computers and smartphones. Replace broken or outdated links and release new and engaging content.
If your business is embracing sustainability, tell the world about it. Whether you are removing single-use plastic from your packaging or powering your headquarters with renewable energy sources, these are things that your customers want to know about. Showcase your commitment to environmental sustainability and watch your engagement statistics leap.
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Improve customer communications
Investing in your facilities makes sense. A fresh coat of paint and a cohesive layout can create a welcoming environment for customers and clients. Refresh your staff training to ensure that all potential customers are greeted in a warm and friendly manner and encouraged to spend time in your business.
Use social media effectively to generate conversations, not just to broadcast information. By engaging with your customers, you will expand your reach, increase your reputation and attain new leads. This is an area that all modern businesses must spend time nurturing.
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Boost your reputation
Ask for feedback and act on it. There is little point in seeking ideas and areas for improvement if no action is going to be taken. Instead, be very proactive and work with your staff, franchisees, suppliers and customers to identify shortcomings in the way that your business operates or in the products or services it supplies.
Once these are identified, take positive action to remedy them and communicate the changes to all of your stakeholders. By being transparent, owning your issues and doing something about them, you will raise your profile and improve your reputation as a fair and forward-thinking enterprise.
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Taking the time to assess these three key areas will go a long way toward boosting your business's reputation.
