Effective Marketing For A Successful Product Launch
A new year is around the corner, and for many...
I lived in denial about taking time off when I owned my franchise. I wanted to believe that I could take breaks like ‘normal’ people do.
Americans enjoy little precious time off when compared to other countries work force. As an owner for 15 years, my challenge was to figure out how to get the most out of the time I managed to get away.
The denial part came about the first time I was totally out of pocket, and something urgent happened. Urgent as in it turned into a lawsuit urgent. I was on a horse in Idaho getting my Cowgirl on with my son when it happened.
At the time, I was glad I didn’t know until I got home. Later, I thought I could have possibly prevented the lawsuit had I been in communication with my Director and the client. I’ll never know.
Five years later, I attempted again, only this time I instructed my General Manager, Kathy, to hunt me down only if there was a fire or blood; a lot of blood, to be more specific. She called. There was a fire. It was a bathroom-fan-electrical-short kind of fire. But still, it was a fire.
Not much I could do from Paris. I was celebrating my 50th with my son and my GM handled the crisis so well that I was able to enjoy the remainder of the trip. I was glad I knew, and Kathy was relieved to tell me in real time instead of having to wait until my return.
Those two incidents had five years and a whole lot of lessons learned between them. All business owners need downtime and franchisees are no exception. The key is making sure you have all of your bases covered before you leave.
If you follow my lead below, you’ll come back feeling more energized and enthusiastic about your business because you know you won’t be receiving any ‘surprises’ when you walk in the door.
Here’s what I learned if you really want to disconnect:
In my video : Christy Wilson Delk - Being Prepared for the WorstI talk about the importance of having a plan for Acts of God and the importance of retaining a Crises Management PR firm if your franchisor does not have one on retainer for franchisees. This holds true regardless of your whereabouts.
One last thing. I’d vote for the candidate who declares a platform for declaring more national holidays. That’s something I think we could all agree on.
Christy Wilson Delk will be speaking on “Top 5 Strategies of a Successful Franchisee” at the IFA Expo in New York on June 16th. Additional useful articles, videos, and speaking topics can be found on her website www.ChristyWilsonDelk.com