Franchise Articles

May 12, 2016

Top Franchise Choices for Success Minded Women

I’m talking to women. More specifically, I’m talking to the throngs of entrepreneurial women who currently either have a boss and a job you don’t love or have your own business but...

May 11, 2016

The Art of the Follow Up: 3 Reasons Why Timing Is...

When it comes to franchising sales, the only component more essential than lead generation is a solid follow-up strategy and process. After countless hours spent developing a candidate...

May 10, 2016

Franchising: Stand Up & Be Counted

Franchisees must contribute ideas, concepts and experience; while, the company supplies the goals; the legwork and the format. This is the kind of involvement all franchisors look for...

May 9, 2016

Employer Responsibilities and Accommodating...

One of the lesser known employer responsibilities under the ACA was to require employers to accommodate lactating employees with both break time for expressing milk and a private place to do so....

May 9, 2016

HOW TO INNOVATE AS A FRANCHISEE

One of the advantages of being a franchisee is that, in most cases, the franchisor assumes responsibility for marketing, product and process innovation. It can also be one of the downsides....

May 4, 2016

Support Your Franchisees with Hyperlocal Social...

Take the right steps to easily support your franchisees with hyperlocal social media marketing Facebook now has 50 million small business pages registered on Facebook....

May 3, 2016

Financing A Franchise Start-Up With An SBA Loan

Franchising can offer a potential business owner a system that typically has a proven history of success in a particular industry. The franchise business system is a defined...

Apr 26, 2016

5 Steps to Stop Wasting Time

It’s a new day! 7+ billion people on the planet have been given another 24 hours. Every single human is given this gift every day. Why then, do some people seem to have more? It’s because they...

Apr 26, 2016

Franchise Validation: Building Proof Your...

As a new franchisor, you have virtually no validation. It is the single greatest obstacle you face in convincing potential franchisees that your system offers value and opportunity for them....

Apr 26, 2016

Is A Fractional Franchise A Good Idea?

A fractional franchises can be useful to a franchisor in expanding its brand into untapped markets. The exemption permits franchisors to offer franchises into complementary markets without the...

Apr 21, 2016

Porter’s Five Forces Model Helps The Trajectory of...

In March of 1979, Michael Porter a professor at Harvard Business School introduced a tool for analyzing attractiveness and likely profitability of industries. That tool is called Porter’s Five...

Apr 19, 2016

Women Thriving in the Franchise Industry

When I left the corporate world nearly 20 years ago, I did it for one primary reason. I wanted to make money. Mo’ money, as they say. Lots mo’ money than I knew I would working for...

Apr 14, 2016

The Power of First Impressions

Have you ever noticed that while “first impressions are lasting,” frontline hourly employees almost never are? Just six months after their first day on the job, over 50 percent are gone. While a...

Apr 12, 2016

Are You Getting The Most Out Of Your Royalties?

During my career in franchising I have always been surprised by the number of franchisees in a system that stay on the sidelines and wait for the other franchisees to engage with the franchisor...

Apr 11, 2016

Evaluate a Franchise as if You’re Planning to Sell...

As people like to say “Nothing Lasts Forever” and when it comes to owning a franchise this statement is obvious. When an individual invests in a franchise, most people plan on selling the...

Apr 5, 2016

Social Media Trends and Tools for Growing...

What is the next big thing in the social media world? How can growing franchise systems embrace social media quickly? How can a franchise system efficiently achieve brand consistency across...

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