Bradley White, franchisee of Turfscape Westside, was born
in Augusta, Georgia, but grew up in Pittsburgh and Philadelphia.
After graduating from Carnegie-Mellon University, White pursued
what would become a lengthy and successful acting career. He has
appeared in over 50 TV shows and films; notably, Law & Order, Mad
About You, Spin City, NCIS, West Wing, CSI: Miami, Lipstick Jungle
and Rescue Me.
His most memorable acting experience? According to White,
“Playing Helen Hunt’s boss on Mad About You, kissing her and almost
breaking up her marriage!”
White, who works with fellow actor Tom Gallop, was inspired to
become a franchisee in September 2015 after recognizing the
difference synthetic
turf can make in his water-plagued home state of
California.
“I love being outdoors and doing something for water
conservation,” he says. “You can sense a tipping point in the
future of water shortages, and there is a great opportunity to
elevate the game in this new industry.”
Recently, White worked with a Los Angeles couple that was
having issues with its synthetic turf that had been installed by
another company. “Upon inspection, we discovered her eight-year-old
turf installation had numerous issues, including insufficient
sub-base causing numerous dips and depressions in the turf, as well
as a noticeable infill deficiency, which caused the turf fibers to
lay flat,” White says.
Ultimately, Turfscape
Westside devised a game plan to not only repair the sub-base and
replace the couple’s lawn with a superior product, but adjust and
straighten their borders while adding some new angles to the design
and provide an infill that would better suit the family’s two large
dogs.
Once the project was complete, the homeowner, Gina, was
thrilled. “It is fabulous and is by far better than what the
previous synthetic turf company ever did,” she says, noting that
her house is on a popular walking path where she gets walkers and
people constantly stopping for the phone number to
call.
While there was a significant improvement to the appearance
and elimination of the odor in the backyard, Gina also appreciates
her new lawn for other reasons as well. There is less dirt being
dragged into the house, and, as Gina puts it, “the impact this
makes toward the drought here in California cannot be
overstated.”
Solving the water crisis extends beyond lifestyle choices, but
White is proud to do his part.
“I have been gratified to learn that our strategy of
differentiating ourselves by delivering superior customer service
is paying off,” he says. “We simply rely on the time-tested adage
of treating people as we’d like to be treated, and it’s something
that’s at the very core of our business.”
Gina concludes, “Turfscape Westside got me to love my grass
again, I never thought it would happen.”
