Bob McDevitt has over 40 years marketing and operations experience with top restaurant brands including McDonald’s, Pizza Hut, Tony Roma's, Arby's and Golden Corral. Bob is President of McDevitt & Co., providing franchise brands with the advice and support they need to grow their concepts. Bob has lent his expertise to the franchise industry by serving on the Board of Directors of the International Franchise Association, and works within the franchise community to educate, support and foster growth for franchisors and franchisees.
Bob McDevitt
Aug 15, 2016
For 20 years I worked for a guy who often said, “If two people in business agree on everything, one of them is unnecessary”. It was his way of saying that he wanted his team to express a different...
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Jul 15, 2016
In a recent series of research projects conducted by the International Franchise Association, one of the more surprising findings was that most employees of...
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Jun 14, 2016
Different organizations use different names, but almost all franchise companies have a system of regular inspections of their company and franchise operations intended to insure brand standards...
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May 9, 2016
One of the advantages of being a franchisee is that, in most cases, the franchisor assumes responsibility for marketing, product and process innovation. It can also be one of the downsides....
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Apr 12, 2016
During my career in franchising I have always been surprised by the number of franchisees in a system that stay on the sidelines and wait for the other franchisees to engage with the franchisor...
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Mar 2, 2016
It’s easy to get trapped in your own space when you wake up every morning concentrating on your set of business problems and opportunities. My space happens to be restaurants (40 years) and...
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Feb 2, 2016
I’m going to go out on a limb here: In my opinion, if Chipotle was a franchised concept (they are all company operated) it’s not likely they would have found themselves in the mess they are...
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Jan 7, 2016
When a tree falls in the forest and no one hears it…trust me, there is no sound.
How do I know that? Simple, during my career in the franchise business my experience has demonstrated...
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The technology available to bricks and mortar retailers and restaurants that utilize location modeling and site analysis for development and marketing, has taken a significant step forward....
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