Franchise Articles

Jan 30, 2019

Finding a Great Franchise Location

Good franchisors will provide you with specific criteria for assessing potential locations for your franchised business. Understanding those criteria is the beginning of the process - now, it’s...

Jan 29, 2019

7 Great Types of Franchises You Can Buy

If you’re interested in buying a franchise, it can be difficult to decide what franchise you should buy. There are many great options out there. If only there was a handy franchise list to...

Jan 25, 2019

Choosing a CRM for your Franchise Business.

If you are a franchisor, then you understand the importance of managing the relationships you have with your franchisees. It is your job to be attentive, responsive, and supportive to each unit...

Jan 23, 2019

Social Listening: Five tools to help you hear your...

Social listening has become an important component of franchise marketing. Why? There is much to be learned about our target audiences through their social media behavior. Each social media...

Jan 21, 2019

3 Tasks to Top Your 2019 Marketing To-Do List

Business owners in 2019 have much more on their plate for marketing than those even just five years ago. Not only are you responsible for growing and nurturing email lists, supporting lead...

Jan 16, 2019

5 Ways To Ensure Franchisee Success in 2019

I agree. Success is in the eye of the beholder. If you agree, please answer the following question: What is needed for you to achieve the success you want in 2019? This is the reality:...

Jan 4, 2019

The Power of Strategic Planning

Every company, large or small, franchisee or franchisor, should create a strategic plan every year. The reason is that without a plan too much of the day-to-day work ends up being dedicated to...

Dec 19, 2018

When It’s Time to Call an Audible: Adjusting Your...

‘Tis the season to . . . watch football! While this time of year has us thinking of gratitude and generosity, many of us would be lying if we did not admit to having one eye on the NFL...

Dec 12, 2018

Revisiting Whether and How to Train Franchisee...

The NLRB’s recent reexaminations of co-employment issues in franchising have required franchisors to revisit their practices around the support they provide to franchisees, and how they manage...

Dec 11, 2018

Franchise Service Segment on The Rise - 3 Close...

I don’t need to read an IFA report to be convinced that residential and commercial services franchising are on the rise This week alone, I personally encountered three; two franchisees and one...

Dec 11, 2018

Local Marketing Strategies to Drive Traffic to...

As high-tech as our world is, there seems to be a societal need to not get lost in the digital realm of it all. Behind every click, post, and search, is a person trying to connect with another...

Dec 7, 2018

Holidays and Head Trash

“Are you crazy?” “I can’t believe you’re starting a business in THIS economy!” “You’re going to quit your JOB to start a business?” “You’re buying a franchise? Is it McDonald's? Chick-Fil-A?...

Nov 29, 2018

How To Discount Your Product Without Sabotaging...

As competition in the different dining segments are in constant competition, some chains rely more and more on coupons and special discounts to draw sales. While in the short term discounting...

Nov 16, 2018

Marketing by Magnetic Attraction

The principle of attraction is most frequently presented as a metaphysical concept, carried to foolish extremes – thinking will make it so. It won’t, but it is a legitimate principle when applied...

Oct 5, 2018

Clever Marketing With Your Internal Customers

One of the hardest concepts to get across to business owners is that your employees and staff are also your customers. You can do all the clever marketing in the world, but if your staff aren’t...

Oct 5, 2018

Don’t Be Afraid to Be Yourself

If you are one of the millions of Americans currently enthralled with the seemingly endless selection of talent competition-based reality shows on TV, then you have likely seen some pretty...

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