Franchise Articles

Feb 23, 2018

18 Keys to Successful Marketing

Before you can even dream about success you must understand that the name of the game is MARKETING. You can’t even get to square one without a powerful marketing plan. To understand marketing,...

Feb 22, 2018

Franchise Financing Available in Today’s Market

Today’s franchises come in all sizes with a wide variety of franchise equipment. Consequently, the appropriate financing for the diverse franchises varies considerably based upon the $ amount of...

Feb 16, 2018

How Franchising Impacts The Economy and Creates...

Franchisees support communities by strengthening them financially. In cities around the nation, franchises play an integral role in supporting the local economy through job creation and the...

Feb 15, 2018

Going for Gold: Navigating The Franchise Sales...

In 2012, 40.7 million viewers tuned in to watch the opening ceremony of the London Olympics. For the athletes who achieved gold, securing first place meant more than envisioning a gold medal...

Feb 7, 2018

An Office Flood and the Challenges of Remote...

Last month, on January 2nd, 2018, in the middle of a cold snap where temperatures were -10 °F, we arrived at the office after the holidays to find that a pipe had froze and burst, damaging most...

Feb 2, 2018

The Nuts and Bolts

January started with a real celebration of the economy, business and franchising! Interest is high and activity is really breaking records. More people are curious about franchise business...

Jan 30, 2018

Targeting Your Trading Area Effectively

Once you’ve embraced the concept of Neighborhood Marketing, and have made the mental commitment to make it work, it’s time to get down to building your information base. The Neighborhood...

Jan 25, 2018

Does A Great Credit Score Ensure Loan Approval?

A common misconception around franchise lending is that a potential franchisee candidate with a good credit score should have no problem securing a loan. This is NOT TRUE! An individual’s...

Jan 23, 2018

Refresh, Revive, Renew: Franchise Renewal Season...

Time has come to celebrate a new year. It is time for resolutions, goals and aspirations; time for reflection; and, of course, time to renew and update your Franchise Disclosure Document....

Jan 17, 2018

What Employee Injuries Really Cost- How Can You...

It is the grand opening of your newest, and third store. Business has been great in your other two stores, and you can’t imagine why this location would not skyrocket to success like the others...

Jan 12, 2018

Franchising Technology That Disrupts Business...

Contemporary franchisors value innovation an incorporate new ideas that may disrupt and improve upon an existing business model. Technology improves upon the business model—from the preparation...

Jan 10, 2018

Five Questions You Must Ask Your Franchisor before...

Joining a proven franchise system sounds like a golden ticket to many entrepreneurs. Eager prospective franchisees should, however, look before they leap and question before they lease. These...

Jan 5, 2018

What’s In a Name, Anyway?

Mark asks: I am pretty far down the road with one franchise business and I like what I see, but I am concerned they only have a few dozen units and there is not enough brand recognition. Where’s...

Jan 2, 2018

Underdogs RULE!

Remember when the only words in the dictionary were proper words? No slang, corruptions, or colloquialisms in Webster’s world! But this practice ended several years ago when the colloquial...

Dec 22, 2017

How To Boost Your Facebook Ads For Top Notch...

It’s not rocket science, but the results are as different as comparing a space shuttle with a firecracker. You don’t need a huge budget or a ton of man-hours for your franchise to achieve big...

Dec 20, 2017

10 Fundamental Questions a Good Due Diligence...

Carlos from Arizona asks: "I’ve been looking at companies for a while now. When will I know I have enough information to make a good solid decision. I am concerned I am going to make an...

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