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Franchise Articles


Sep 24, 2018

Financing Options for a New Franchisee

A new franchisee can be funded by any combination of 3 methods: Self-Funding, Equity Financing and/or Debt Financing. In all cases, a new business owner will have to invest some of their own...
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Sep 20, 2018

Build Your Loyalty Pillar

In the most recent article, I built the case for why you should focus on Building Layers of Loyalty into all aspects of your franchise. Short answer? It’s the foundational Pillar and...
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Sep 12, 2018

Grand Opening Strategies that Pop

Selling a franchise is an exciting accomplishment for any franchisor. Yet what is even more exciting is actually seeing your hard work come to fruition when your franchisees open their doors for...
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Aug 9, 2018

Creating and Building a Better Brand

I cannot overestimate the importance of creating and maintaining a powerful brand identity which, in the minds of your customers, will conjure up an image of incomparable quality and simply...
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Jul 18, 2018

Evaluating Lead Generation Tactics

Finding the right mix for your franchise marketing efforts In the last decade or so, the franchise industry has experienced consistent, impressive growth. This is due largely to the...
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Jul 11, 2018

How Well Do You Communicate

The exchange of information, ideas, feelings, attitudes and values depends on successful communication. Through successful communication we develop those skills with whom we work. Communication...
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