Franchise Articles

Dec 15, 2017

Appealing to the Emotions of Franchisee Prospects:...

Some of the most impactful and memorable marketing strategies have little to do with the product being offered, and everything to do with the story behind it. Franchise marketing can be...

Dec 12, 2017

IRS Updates Guidance on Enforcement of ACA...

On November 2, 2017, the IRS updated its Questions and Answers on Employer Shared Responsibility Provisions Under the Affordable Care Act webpage. The section of the webpage dealing with Making...

Dec 8, 2017

Legitimate Business Interests in a Non-Competition...

Non-competition provisions are written to protect the brand and the entire franchise community by restricting a franchisee’s ability to disclose the trade secrets of the franchisor. In its...

Dec 6, 2017

Negotiating the Business Terms of the Lease Deal

Although it would be nice, it’s highly unlikely that a commercial landlord will hand you a proposed lease with correctly-worded and perfect terms and conditions. As we explain in our new book,...

Dec 1, 2017

College and Business Are Like Oil and Water

To me, college is like a guided tour at a museum. You know what you’re going to see and often what the outcome will be before you even start. Someone holds your hand, shows you the way, teaches...

Nov 29, 2017

Advice For Success in Franchising

Stan asks: I know it is true that a business with a history of success, like a franchise, will do better than starting one on my own, but even they fail sometimes. What would you say is most...

Nov 22, 2017

6 Steps to blocking and tackling your way to an...

When it comes to getting funded with a Small Business Administration (SBA) loan, you have to be confident in your game plan. You can’t win a game with only a solid quarterback. You have to have...

Nov 17, 2017

Is Your Franchisee Commitment Phobic?

Commitment appears to have gone out of fashion. Gone are the days of fidelity and faithfulness. Cohabitation has replaced marriage. Pay-as-you-go has replaced contracts. Today that product, idea...

Nov 16, 2017

Can I Just Take It Out of Their Paycheck?

When it comes to dealing with damage to, or loss of, company property, business owners regularly ask whether they can pass that expense on to the employee. Making incremental deductions from an...

Nov 15, 2017

My Franchising Dirty Little Secret

Last month I wrote on the philanthropic aspect to franchising that was occurring in the medical industry. A nonprofit sprung up recently due to a medical reason. Many of you know, but for...

Nov 9, 2017

5 Must-Know Tips of Facebook Advertising

Facebook has been the default go-to channel for brands to market their products in the most efficient and massive way, even without a strategy in mind. It’s becoming the new domain name where...

Nov 8, 2017

Four Deadly Sins of PR (& How to Avoid Them)

There’s little doubt that a well-messaged and sustained public relations campaign can do wonders for a company’s brand awareness and reputation. It doesn’t matter if that campaign is for a...

Nov 7, 2017

Where will Passion Take You in Business?

Pat asks: Just beginning my search and I am looking to find a business I can be passionate about. Everyone tells me to “follow my passion”. Is this good advice? As an entrepreneur &...

Nov 3, 2017

Top 10 Ways to Guarantee Your Best Workers Quit

10. Don’t make each new hire feel welcome and valued. Employees are most impressionable during the first days and weeks on the job. Every bit of information gathered during this time will either...

Oct 27, 2017

Negotiating Rental Rates – For Franchise Tenants

As we explain in our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES, every tenant wants to pay the least amount of rent possible. Every landlord, however, wants to get the...

Oct 26, 2017

The Most Versatile Commercial Loan Product

Do you want to open a new franchise and need financing to do it? Do you want to expand your existing business by opening a new location? Do you want to refinance your business debt...

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