Franchise Articles

Mar 16, 2017

Do you really know what your franchisees think...

Frankly, the thought of doing a survey of our franchisees at Golden Corral was not totally foreign to us. A number of years ago we regularly did surveys in an attempt to get general opinions on...

Mar 10, 2017

Determining the “Franchisability” of your Business

Franchising is perhaps the world’s most powerful growth vehicle. Of course, the engine of that vehicle depends highly on a number of factors, especially the traits of your business and the...

Mar 9, 2017

How is Owning a Franchise Different from Owning...

The United States is full of business opportunities. If your family owns a business, you can join it or go your own way. Of course, you can also start your own business. Or, you can browse a site...

Mar 8, 2017

The Importance of Adding Social Media into Your...

Social media is continuing to grow as a source of information, news, reviews and online engagement. More than ever, people are looking to social media to help them with their buying decisions....

Mar 3, 2017

Employee Retention: Don’t Put the Cart before the...

The Bureau of Labor Statistics has predicted the need for service workers (jobs that require person-to-person interaction) will grow faster than any other job sector over the next several years...

Mar 2, 2017

SEO is Complicated: Quick and easy tips for...

Quality SEO is one of the most critical tools a franchise can use to impact lead generation. One component in particular, link building, or the process of acquiring hyperlinks from other...

Mar 1, 2017

Multi-Unit Franchising; Owning Multiple...

What is a Multi-Unit Franchise? Owning a franchise has proven itself to be an effective method for aspiring entrepreneurs to control much of their own business interests. A benefit that you...

Feb 24, 2017

Franchisee or Independent Ownership: Weighing the...

For the ever-entrepreneurial potential business owner, a battle between owning your own small business or investing in an established franchise concept is one that’s waged for years. Of course,...

Feb 23, 2017

The Dreaded Personal Guaranty: Negotiating A Safer...

A personal guaranty is a contract, obligating the guarantor (usually the business owners) to the same bligations of the franchisee (usually a business entity) under the franchise agreement....

Feb 22, 2017

Why Social Media Matters to a Franchise

If you're serious about moving your franchise forward this year, now is the time to recognize the role that social media can play in helping you reach your 2017 goals. There are many reasons why...

Feb 16, 2017

Efficiently Expanding a Proven Business Model

Small businesses are often clueless as to whether their business model is in part or in total the cause of their success. An excellent product or brand and a successful advertising campaign may...

Feb 15, 2017

Social Store Marketing

One of the most overused and misunderstood terms in retail marketing today is “Local Store Marketing”. The term was typically used in conjunction with tactical programs like sponsoring a little...

Feb 8, 2017

Social Media Guidelines for Your Franchise

Where should you begin? When looking to get started on social media, or when you’re wanting to ramp up your exposure as a growing franchise, it’s a smart move to put social media guidelines...

Feb 1, 2017

AHEAD OF THE GAME

Each year business owners and their teams hold strategic planning sessions to assess the previous year and implement growth and development plans for the New Year. Focusing on profits, losses,...

Jan 27, 2017

A New Year - A New Resolve to Succeed: How to...

Please don’t hate me. I fully understand how obnoxious this is going to sound. I make resolutions and (mostly) keep them. And not just easy ones. I figured out a long time ago that this is...

Jan 26, 2017

Embrace the Future: Keys to Developing a Hit...

“Titanic” launched Rose’s and Jack’s iconic love story into box-office record books; Puff Daddy’s "Can't Nobody Hold Me Down" reached No. 5 on Billboard’s Top 100; Beanie Babies were the hottest...

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