Franchise Articles

Mar 29, 2017

Know Your Sweet Spots

“Do you know who Sweet Spot customers are?” That’s the question I often open with when I present to franchisees. Some people immediately nod their head. Most folks, though, sort of look...

Mar 24, 2017

The Intricate Relationship of Search and Social

While marketers encounter a number of ineffective practices on Facebook, Twitter and the like, social media – when done right – can have a profound impact on franchise lead generation. In order...

Mar 23, 2017

Franchise Tenants - Negotiate Your Commercial...

Franchise tenants typically pay a great deal of attention to marketing and managing their own companies; however, they often overlook the importance of their own commercial lease. The commercial...

Mar 23, 2017

Why it’s Important to Build a Great Reputation to...

At FranchiseExpo.com, we know that one thing that makes a franchise so powerful is that people love a recognizable brand. They feel secure knowing that, when they walk into any store in that...

Mar 22, 2017

Social Media Terms to Understand and Embrace in...

It’s time to start delving into your analytics and making better decisions based on your data, if you’re not already doing so. As social media marketing becomes more competitive than ever,...

Mar 20, 2017

Ensuring Form I-9 Compliance

January 22, 2017, U.S. Citizenship and Immigration Services (“USCIS”) issued a new version of the Form I-9 Employment Eligibility Verification (“Form I-9”). The updated Form I-9, dated November...

Mar 17, 2017

What Business Lessons Can Be Gained from the...

If you are a sports fan it was hard not to enjoy Super Bowl LI, unless you were an Atlanta fan. As we reflect on the game it is interesting how it mirrored business and offers valuable insight...

Mar 16, 2017

Social Media Hacks for Your Franchise

How you use social media has the chance to either make or break your business. So, why not do everything you can to take full advantage of all the perks that social websites have to offer?...

Mar 16, 2017

Do you really know what your franchisees think...

Frankly, the thought of doing a survey of our franchisees at Golden Corral was not totally foreign to us. A number of years ago we regularly did surveys in an attempt to get general opinions on...

Mar 10, 2017

Determining the “Franchisability” of your Business

Franchising is perhaps the world’s most powerful growth vehicle. Of course, the engine of that vehicle depends highly on a number of factors, especially the traits of your business and the...

Mar 9, 2017

How is Owning a Franchise Different from Owning...

The United States is full of business opportunities. If your family owns a business, you can join it or go your own way. Of course, you can also start your own business. Or, you can browse a site...

Mar 8, 2017

The Importance of Adding Social Media into Your...

Social media is continuing to grow as a source of information, news, reviews and online engagement. More than ever, people are looking to social media to help them with their buying decisions....

Mar 3, 2017

Employee Retention: Don’t Put the Cart before the...

The Bureau of Labor Statistics has predicted the need for service workers (jobs that require person-to-person interaction) will grow faster than any other job sector over the next several years...

Mar 2, 2017

SEO is Complicated: Quick and easy tips for...

Quality SEO is one of the most critical tools a franchise can use to impact lead generation. One component in particular, link building, or the process of acquiring hyperlinks from other...

Mar 1, 2017

Multi-Unit Franchising; Owning Multiple...

What is a Multi-Unit Franchise? Owning a franchise has proven itself to be an effective method for aspiring entrepreneurs to control much of their own business interests. A benefit that you...

Feb 24, 2017

Franchisee or Independent Ownership: Weighing the...

For the ever-entrepreneurial potential business owner, a battle between owning your own small business or investing in an established franchise concept is one that’s waged for years. Of course,...

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