Franchise Articles

Jan 25, 2017

5 Tips to Maximize Your Conference Exposure with...

Gaining and maintaining exposure onsite at a conference is often a challenging task and becomes increasingly more difficult the larger the event. Having a plan for your social media before...

Jan 18, 2017

The Coming Trade Turmoil

Since the surprise election of Donald Trump, there has been a period of time when the predictions of chaos have subsided, and certain franchise business acquaintances of mine are expecting...

Jan 13, 2017

Mediterranean Franchises on the Move

Mediterranean Franchises are on the Move. Many Americans are interested in opening a fast food establishment that offers simple, fresh, flavorful, health conscious meals using vegetables and...

Jan 11, 2017

Social Media Trends for Franchise Brands in 2017

The New Year is now upon us, it’s time to reflect on our social media achievements for 2016 and look forward to what we want to accomplish in 2017! (A social media marketing New Year’s...

Jan 6, 2017

Is Your Franchise Software Savvy?

Are consistent, engaging and impactful online experiences delivered through branded websites one of your New Year’s resolutions? Do you aspire to offer continually refreshed franchise content...

Jan 4, 2017

An Excerpt of Take the Fear Out of Franchising

“Will you come and see me this Saturday morning?” he asked. “I will,” I said. “But before we hang up, what kind of business are you in?” “Co-operative direct mail advertising,” he...

Dec 28, 2016

How a Local Franchisee and Santa Clause Helped...

In 1988 I lived in Overland Park, Kansas, just outside of Kansas City. Right before Thanksgiving each year the McDonalds franchisee in Overland Park would illuminate his restaurant with a...

Dec 23, 2016

Department of Labor Overtime Rule Injunction: What...

On November 22, 2016, Judge Amos L. Mazzant, III, federal judge for the Eastern District of Texas, issued a preliminary injunction on a nationwide basis that prevented the Department of Labor’s...

Dec 23, 2016

The Importance of Following the Franchisor’s...

“Oh, I just will do it my own way” is a gigantic step toward trouble. When I hear a prospective franchisee announce something along those lines, I have one bit of advice for them. “Don’t buy a...

Dec 21, 2016

The Franchise Relationship: Communication as a...

Communication is the key element in the ever-growing relationship between franchisor and franchisee. Whether it’s a franchisor interested in increasing franchisee revenues, or a franchisee hoping...

Dec 16, 2016

Revving Up for the New Year

It’s that time of the year once again, when millions hit the road and celebrate the holidays with their loved ones. In preparation for those journeys, most, first take some time to check out...

Dec 14, 2016

The Ins and Outs on Negotiating your Franchise...

Buying a franchise could be a lucrative opportunity for you. However, if you fail to take a few specific steps, it could lead to a significant risk. Potential franchisees are not experts in the...

Dec 8, 2016

A Few Thoughts on Creativity

The definition of creativity that I like the most came from arguably the most creative person in history, Michelangelo. His definition of creativity was, “relating the previously unrelated”....

Dec 7, 2016

Franchise Sales: How-To and the Hardest "No" in...

Franchise sales sometimes appear easy — create a compelling value proposition, generate franchise leads, finalize some contracts, and deposit those big checks. Simple, right? In theory, sure -...

Dec 2, 2016

Employer Provided Leave and the Americans with...

Disability discrimination charges filed with the Equal Employment Opportunity Commission (“EEOC”) has increased over six percent since 2015. The majority of claims allege employers fail to grant...

Dec 1, 2016

6 Tips for a Successful Holiday Season on Social...

The 2016 holiday marketing season is upon us! Each year it seems that holiday commercials and advertisements start earlier and earlier and they become even more clever than the year prior. So what...

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